Motorsports Marketing and Sponsorship

Why Become A Motorsports Sponsor?

A company can benefit from motorsports sponsorship in many ways, such as:

1. Driving Sales

Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.

2. Heightening Visibility and Creating Positive Publicity

Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company’s products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.

3. Enhancing Image and Shaping Consumer Attitudes

Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Sponsoring a racing driver is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company and its products and services.

4. Differentiating from Competitors

The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Sponsorship allows smaller companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using sponsorship can give you a decided edge over your competition.

5. Enhancing Business, Consumer and Employee Relations

Sponsorships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.


Motorsports sponsorship is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.

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Forza Motorsport 2 Free Download

Forza Motorsport 2 is a racing game developed by Turn 10 Studios and published by Microsoft Game Studios. The game is available for Xbox 360 exclusively. It is the sequel to the Forza Motorsport marking the expansion of the Forza Motorsport racing games franchise. It was released on 24 May, 2007 in Japan; 29 May, 2007 in North America; 8 June, 2007 in Europe and 14 June, 2007 in Australia. It is available in single player mode as well as multiplayer mode. You can play either online multiplayer or through system-link.

Forza Motorsport 2 features over 300 cars divided into six production classes and four race classes. Graphics and aerodynamics of the cars can be visually customizable. The game runs at the speed of 60 frames per second while replays at 30 frames per second. No point to point race is featured in this version of the series. The game focuses on circuit race only. The physique is refurbished from the Forza Motorsport. There are multiple settings possible in the game now. “Simulation” the severest, takes car out of commission, “limited” limits the relentless crashes and damages, and “cosmetic” means damages are not visible.

Forza Motorsport 2 features 14 playable tracks out of which 10 are real-world tracks and remaining four are fictional tracks. The scoring system of the game is similar to that of Halo 2. Cars can be auctioned online and purchased cars come with all the new and old stats. Players need to logon to the official website to check for the scores. Game allows players to take in-game photos and upload them to the forza website. Players can also schedule tournaments in the game. Microsoft has developed Xbox 360 Wireless racing wheel that works in conjunction with the game.

Lot of Forza Motorsport 2 free downloadable content is available. Players can download free cars and tracks along with the paid one. There is also one limited collector’s edition released. The limited collector’s edition contains 157 pages booklet giving the details about the cars and how to obtain the game achievements. Limited Collector’s Edition wasn’t available in United States while it was available in rest of the world. Many bugs had been detected and removed in online multiplayer mode. Below is a link to F

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